About POP HR Forward
Our Why
Inspired by the Founder’s experiences both professional and personal in facing adversity and recognizing the power of humanity, POP HR Forward (PHF) came to fruition.
We are on a mission to bring humanity back to the forefront, to progressively and positively impact the people operations success (your employees’ experience + productivity) in as many organizations as possible.
We are hyper-focused on improving the culture, communication and effectiveness within organizations by identifying core structural barriers and redesigning frameworks that are built for your people to succeed and align with your business goals.
We care deeply about bridging gaps and breaking barriers, like our name “POP” signifies - we are both your People & Operations Partner (POP) and the impact we create within your organization, as we move it forward.
As a diverse and transparent force of HR expertise, we make organizational change and growth easy - all you need is a “POP” in the right direction.
How We Work
POP HR Forward functions as a platform, a change catalyst, a trusted resource to get from point A to point B. Even if you don’t know exactly what point B is, we will guide you and reach that goal together.
If you don’t transform, you’re stuck.
1.
Our HR experts and facilitators are part of the POP Team and each profile showcases their HR credentials, fields of expertise and terms of services
2.
We provide transparent HR services by prepaid booking, schedule video - call sessions, workshops or packages and work towards your goals with a trusted partner.
3.
We are accessible. Within 24 hours one of our POPs is ready to talk strategy, to solve the HR challenge(s) blocking your growth and start to pop HR forward within your organization.
4.
We are flexible.
Book only the services you need by session, workshop or package (Subscription and Small Business Discounts coming soon!)
What We Are
Global experts accessible 7 days/week
Strategic People & Operations Partners
Change + development facilitators
Customized + innovative HR solutions
Upfront rates + quick booking process
Moderately priced (market rates)
Feedback focussed (UX experience)
Progressive - to take you forward
What We Are NOT
Local experts with limited availability M-F/9-5
HR Consultants/Practitioners
System + process maintenance
One-size fits all HR solutions
Quotes + lengthy negotiations
Overpriced (pay for the Sr. but really get a Jr.)
Profit focussed (margins)
Retrograde/conservative - to keep you stuck
Candice Rubins
Founder and CEO
Pop HR Forward
POP Leadership Team
PHF is driven by the vision of its Founder and CEO, Candice Rubins, an entrepreneur with over 20 years of experience in Hospitality and more than a decade in Human Resources. Her passion lies in empowering people—whether they are employees, employers, contractors, customers, or guests—and making meaningful contributions in both business and everyday life. She believes that every day presents an opportunity to create impact and help others move closer to their goals.
Candice’s leadership is defined by a commitment to People, Purpose, Process, and Solutions.
Her journey into leadership was fueled by a desire to play a more significant role in shaping organizational culture and driving impact. Starting in Hospitality (2002-Present) and progressing into Operations Management (2011-2017), she gradually transitioned into a focus on Human Resources and People Operations (2015-Present), where she found her calling.
Over the years, Candice has built a dynamic HR career, moving from in-house roles in New York City and Los Angeles to offering contract-based remote HR and People Operations services to diverse clients around the globe. Her expertise spans organizations of 5 to 500 employees, operating across multiple U.S. states, and recently expanding to Italy, where she currently resides part-time.
As CEO, Candice finds the most fulfillment in creating meaningful partnerships and driving impactful change, both within PHF and for the clients she serves.
Always looking ahead and energized by her company’s evolution, she welcomes new connections, clients, and contractors of interest to book an introduction call. She also encourages all PHF partners to share constructive feedback regularly—because progress is a shared journey, and moving forward requires the right insight, direction, and collaboration.